Evaluation - Question 3

COULD NOT UPLOAD VIDEO

Transcript of Question 3.

It is important to gain audience feedback as the audience are essential in any media production, as they are the ones who consume the products. If my group were to be a real production company within the music industry, it would be my target audience which would bring in my company’s revenue when consuming my products, leading to the artist’s work becoming more credible and also making the music video popular through watching and sharing my music video.

My aim was to please and build a relationship between the audience and both artist represented therefore I must ensure the tasks I have carried out have fulfilled that aim. Target audiences are the people who I hope, as a producer will consume the products or services of my artist. If I as a producer know what group of people I am trying to appeal my artist to then I can find out what common interests/needs or wants that group of people are looking for and work towards meeting them. I may choose meet those needs by creating a music video in a certain style, or follow certain codes and conventions which would attract that particular audience. This would hopefully, make my music video more likely to be successful, as I am aiming to meet a criteria rather than just randomly creating a music video in hopes that it will appeal to someone.

The comments my music video recieved will not only help us know whether we have been successful in relating to that target audience of 16-25, however also let us know whether our primary research was accurate and whether we listened to the feedback we received rather than following what we would expect in a music video. If not, we can use the comments we gain back from the audience as constructive criticism and can aim to change anything they do not like and keep anything they do like.  Leading us to create a final music video which we can be confident in as we have received the feedback and done anything we can to make our music video more appealing to the audience.

My group and I chose YouTube to broadcast our music video. We chose this channel as it is widely available as anyone using the internet can gain access to it. It also allowed us to see statistics which may help us when later reflecting on how successful our music video was. These statistics consisted of how many views it received, how people liked or disliked the video, and any comments we had received from the audience. All together these factors helped us reflect on how successful our music video was amongst the audience who consumed it and also helped us receive constructive criticism. Unfortunately nobody commented on our music video however it did receive 35 views with 5 likes and no dislikes.

Although we did not receive any comments through youtube, we received plenty when sharing our music video amongst our friends, family and media class. Presenting our music video to our media class was especially helpful as our media class also had produced their own music video and would be able to recognise elements such a camera shots and editing techniques they did not like. It was also helpful as our classmates and friends consists of boys and girls, all ages 16-19 therefor they fall into the group of our target audience which allowed us to gain direct criticism and praise from our target audience as well as media students.

Out of all the comments we received, I chose 6 to represent our viewer’s opinions.

‘I thought the music video was very good and I really enjoyed it, I like how the music video matches the fast beat throughout most of the video but also slows down at some points to portray the narrative of the boys’ Lee-ann 40

‘I like how Jake and George were represented as normal people throughout the music video rather than letting fame take over them, nice to see how they are down to earth artists who are beginning to find themselves just like I am’ Anna, aged 20

‘The use of fast editing and straight cuts helped portray the upbeat music and really made we want to go on a night out with all my friends and dance!’ Martha, aged 16

‘I thought that towards the end the music video got boring as there was too much of a story, music videos should be performance based” Daniel 19

‘I love how you have followed the main conventions of the genre and managed to create a positive vibe as I was watching the music video, however I feel the music video is has too many straight cuts which makes it seem jumpy, more fading transitions are needed to prevent this’ Rhiannon, aged 18 (Media Student)

“As a group you have been successful in using a variety of camera shots and angle to portray the boys and their lifestyle, this will help you relate to your target audience” Drew, aged 17 (Media Student)

These comments made me feel very confident as a producer as they confirmed that my group and I have managed to follow the conventions of the dance genre and create a positive vibe amongst the viewers! I was pleased that the colour scheme used within the music video had been commented on as it was one of the main focuses throughout my ancillary product. I was also please that we had managed to relate to our target audience through following the conventions of genre as a majority of comments from our target audience where positive. Our narrative and concept of finding yourself was also successful as someone had said they could relate to the narrative. Again, this comment made me feel very confident as I was worried that the audience may not understand the concept behind the music video.

Along with the positive comments, we also received some negative comments which we decided to use as constructive criticism. One of our downfalls was during post production when editing, some of the audience felt our music video was slightly jumpy as a result of too many straight cuts. We used this criticism to solve the problem and replaced straight cuts with fading transitions where appropriate but still kept some straight cuts as some of our audience thought the fast editing went well with the beat.
Another negative comment we received said that music videos should be performance based, and the narrative got boring towards the end of the music video. We did not try to resolve this much, as we was confident that there were plenty of successful concept and narrative based music videos, such a Avicii’s ‘Silhouettes’ and ‘Hey Brother’. However we did try to condense the second part of the narrative so it any unnecessary shots where cut out in order to prevent our target audience getting bored.

I feel audience feedback is crucial within the music industry and has highlighted the important of planning and research when creating a music video.