Storyboards

A storyboard is a graphic representation of a narrative, in our case the narrative to our music video. The purpose of a storyboard is to help plan production more efficiently. It helps us as a production team to do this as when creating the storyboards we can plan and consider fundamental elements of our music video such as camera shots/angles, editing techniques, sound, setting/location, characters and positioning, iconography, make-up/costume. This allows us to make most decisions now on what we feel will create the best music video possible and also saves us time during filming deciding what we want to film as we will already have a rough idea. Through using a storyboard our group can be more organised as we will have clear criteria of each shot and what we need to film allowing us to stick to our filming schedule as closely as possible.

When creating our story boards we had to consider what our primary and secondary research we had collected. We did this by putting our research into graphs and watching our vox pops over. We started off by specifying who our target audience would be and whether they liked the dace genre. The results presented to us that 11-25 did like dance and had heard of Avicci therefor we chose to stick to our first choice of song (Wake me up – By Avicci). We then considered what type of music video they would prefer which was narrative so then choice to add lots of close ups and mid shots to show the emotions of our characters. Other questioned we looked at when carrying out primary and secondary research where conventions the audience expected to see within the genre, all of which were conventional to the genre therefor we tried to include most of them and also what editing styles they expected to see which like we guessed consisted of fast paced editing ect therefor we kept our shots short but to the point as we wanted to meet the expectation of the audience.

Our group started storyboarding the music video by all suggesting ideas and ways we could create a good meaningful narrative while following conventions and the expectations of the audience. We all suggested ideas and then discussed who’s idea we thought would create the best music video and sometimes compromising and combining all ideas into one for example George wanted a shot of him waking up from a party however Amiee Austin wanting the setting to be in London there for me and Jake suggested that we have George and Jake waking up from a party and being lost in London after a drunken night out. Although we all input ideas into each shot and wrote our ideas onto our story boards, Amiee Austin put our ideas into pictures as she was most talented at drawing and making our storyboard graphics more understandable.

While filming, we used our story boards as a guide however we also added lots of shots as we discovered that we would need more shots to portray our narrative and create a full music video. These shots included shots such as, more party scenes in order to make the music video more consistent with the fast beat, close-ups and mid-shots of Jake and George to show their emotions, shots of the boys going into the train station to portray that they are going home and also more shots of them laughing and joking in order to portray their close friendship to the audience. Other than adding shots we followed a majority of the shots which we planned to within our story boards however perhaps divided them into 2 shots in order to make them more detailed and the narrative flow.