Vox pops

In order to extend our use of primary research my group and i decided to carry out a series of vox pops. By using this method of research we were able to ask the public questions that we felt may bore them if we included them into our questionnaire. We felt this method could allow us to gain a wider insight into the publics expectations and preferences to a dance genre music video. We chose to use a variety of people belonging to different age groups in order to gain as many ideas as possible. Which also gave us more options of what audience we wanted to appeal to.

The questions we asked were:
1. What style of music do you like?
2. We have decided to create a music video for the song 'Wake me up' by Avicii do you know/like this song?
3. What attracts you to a music video?
4. Are you more interested in a performance based, narrative based or concept based 

Vox Pops (link to vox pops)
The vox pops went well as we managed to ask a range of different people from different age groups the questions we wanted to. These ages ranged from 14-54 therefore we managed to receive a variety of different feedback. Through the vox pops we found out what type of music the people we asked, which a majority of said they liked dance, and we also found out that all of the people we interviewed had heard and liked the song 'wake me up' by Avicii which they had so this confirmed our song song choice. We also asked what attracted them to a music video in order for us to follow these needs and expectations so our music video could also appeal to them and finally we found out what style of music video they enjoy. This helped us as we where unsure how much of each style we wanted our music video to be. As the people we asked mosty enjoyed a narrative style where they lyrics where portrayed we decided we would create our music video to be mostly narrative in order to portray the lyrics and a concept. This feedback will assist us in creating our music video as we now know what target audience we want to target and what we must do in order to appeal to them successfully.